When are you only data-based?
In today’s world anything digitized is data-based. Therefore most organizational practices can claim to be data-based. But this is not to be confused with being data-driven.
Quality data helps you ask the right questions. Analysis lets you begin to see the answers to them. That’s why you need an objective analysis instead of gut-feelings and personal anecdotes.
What got your business to where it is today might not be enough to help you reach your goals for the future. One winning strategy is to replace guesswork and manual note taking with machine learning. Your subconscious might give you a correct hunch once in a while, but our AI platform will supply a comprehensive analysis of all the available data.
When you base your decisions on analysis and predictions (made with trustworthy data) you’ll know who to call when – and with which offer. Then you can rightfully claim to be data-driven. And what’s more, you will start to see serious growth in sales.
Machine learning and artificial intelligence are complex concepts to grasp. Luckily, you just need to understand their benefits. Humans are so good at spotting patterns, that we often find ones that aren’t even there.
Artificial intelligence isn’t plagued by the kinds of biases that the human brain is. So when you let AI learn from your data, it’s like getting the help of an endless row of Einsteins with supercomputers – and no feelings to disturb their work. In other words, a fully data-driven approach means taking decisions solely based on what the data tells you and saying no when your guts tell you differently.
How can you become truly data-driven?
Our platform helps you look for real patterns. And without any other input than the available data it will constantly improve the value and precision of its predictions. The most valuable prediction our platform gives you is the prediction of who to call when with which offer. This inference comes from a combination of more than 100.000 data points gathered all over the world. And the AI is continually improving upon itself.
Most businesses will collect these kinds of data:
- Buying signals
- Behavioral patterns
- Technographic (market segmentation)
- Firmographic (industry, size, location etc.)
- Customer relationship data (from their CRM)
OThe output is a precise profile of your ideal customer and predictions of which of your offerings will help them the most when. This will help you build a solid business. In other words, your market will be segmented in a data-driven manner, as opposed to gut feeling interpretations. You may have tried calling potential customers that you felt were ready for your pitch. But how many times has that feeling been proven wrong? With our solution you’ll know exactly when they’re ready – and for which offer. Whether it be an influx of new employees, opening of a huge account or other big shifts within the organization of your ideal customers, you will be able to know exactly why you’re calling them. This elevates your hit rate and can even help your sales team prepare for sales calls with intel about the potential customer’s current reality. It will free up energy for creative thinking in other areas, when your sales reps always have new and highly qualified leads on their list.
“We came to our current position by means of blood, sweat and tears. To excel any further, we need to exploit our data. Hintly lets us do just this,” said one of our customers. Stop wasting time and burning out your sales staff on lost opportunities. With our solution you’ll clearly see viable opportunities and achieve wholesome growth without wearing your organization down.
Get in touch and experience the benefits of making your organization truly data-driven.
FURTHER READING
Successful sales start with perfect segmentation and targeting your ideal customers. If you get that part right, the rest will follow.